It is 5 times easier to sell something else to your existing customers than to get a new customer.

It is 5 times easier to sell something else to your existing customers than to get a new customer.

The easiest way to sell something else to your existing customers is by using the telephone or by sending them a letter. I’ve been accused of focusing too much on selling by Direct Mail . . . but it is by far the most efficient way for you to get more business.

Your past clients are a “hot buyers” list. All you have to do is ask them to buy something else. And it doesn’t have to be your product either.