A good sales letter will produce a conversion rate at 2 to 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!

A good sales letter will produce a conversion rate at 2 to 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!

 

Believe it or not, online sales letters consist mostly of words and some images. And words are indeed powerful tools. If used improperly, not only would your conversion rate suffer, it might just deliver the wrong message. Worse case scenario can be that it offends your prospects.